Ritz Cracker Cutter

Sometimes, if you’re trying to sell crackers, you don’t make an ad — you make a kitchen utensil.

Recognition:
  • Cannes Lions — “Cyber Social” Shortlist
  • Cannes Lions — “Integrated” Shortlist
  • Communication Arts Design Annual “Design/ Miscellaneous/ Food/ Drink”
  • Marketing Awards “Best Use of Social” — Gold
  • Marketing Awards “Collateral” — Silver
  • The ADCC “Promo” — Gold
  • CMA Awards “Digital/Consumer Products” — Gold
  • CMA Awards “Integrated/Consumer Products” — Gold
  • CMA Awards “Community Engagement/Consumer Products” — Silver
  • CMA Awards “Advertising/Consumer Products” — Silver
  • Strategy Awards “Evolution Strategy: Keeping It Fresh” — Bronze
  • One of three cases submitted to win Strategy Magazine’s Digital Agency of Year Gold (2016)